Optimize so ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and the rest mention, cite, or recommend the brand. The stack is racing from dashboards toward execution.
Full-stack
Only GEO unicorn so far. Monitoring plus agents that draft comparison and social content.
- Entry
- Not publicly tiered
- Engines
- ChatGPT, Perplexity, AIO, AI Mode, Gemini, Copilot, Claude, Grok, DeepSeek
- Funding
- ~$155M; $1B valuation (Feb 2026 C, Lightspeed)
- Customers
- 700+, including ~10% of the Fortune 500
Category proof that GEO can be a nine-figure company. Shopping mode is ChatGPT-only.
Monitor
Largest European pure-play. Measure and advise; will not write or ship content.
- Entry
- From $95/month
- Engines
- ChatGPT, AIO, AI Mode, Perplexity, Gemini, Copilot; add-on Claude/DeepSeek/Qwen/Grok
- Funding
- ~$29M; $21M Series A Nov 2025 (Singular)
- Customers
- 3,000+ (Zalando, Hugo Boss, Chanel)
Clear anti-position against full-stack. Shopping coverage is ChatGPT-only; Rufus still unconfirmed.
Monitor
Low-floor brand mention tracker.
- Entry
- From $29/month
- Engines
- ChatGPT, Perplexity, AIO, AI Mode, Gemini, Copilot, Claude
The floor of the category. Monitoring is no longer a moat.
Monitor
Broad-engine mention tracking for SMBs and agencies.
- Entry
- From $20/month
- Engines
- 17+
Cheapest seat in the table. 17+ engines is the pitch.
Full-stack
YC W25 full-stack with a free tier.
- Entry
- Free; Starter $295/month
- Engines
- ChatGPT, Perplexity, AIO, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI
- Funding
- ~$2.2M seed
Self-serve middle of the market — the bloodiest pricing band.
Full-stack
Agent Experience Platform: a structured site copy for AI crawlers, leaving the human site alone.
- Entry
- Growth $500/month
- Engines
- ChatGPT, Claude, Gemini, Perplexity, AI Mode, AIO, Meta AI
- Funding
- $26M cumulative ($15M A, Decibel, Jul 2025)
The interesting bet: don't GEO the human page; serve agents a different surface.
Full-stack
Paris full-stack. Only one of the original three GEO names with Alexa for Shopping already in the $80 tier.
- Entry
- Starter $80/month; Growth $349/month
- Engines
- ChatGPT, Gemini, Perplexity, Claude, AIO, Alexa
- Funding
- €4M / ~$4.6M pre-seed (Dec 2025)
If the shopping map matters, GetMint is the GEO vendor that actually shipped Rufus/Alexa coverage.
Full-stack
Competitive intelligence plus GEO, commercially launched Jan 2026.
- Entry
- Not disclosed
- Engines
- ChatGPT, Claude, Perplexity, Gemini
- Funding
- $8.5M cumulative (Drive Capital)
Aimed at B2B SaaS, services, and commerce rather than consumer brands.
SEO suites
Zero-config brand queries on a 468M monthly prompt graph.
- Entry
- From $199/month
- Engines
- AIO, AI Mode, Perplexity, Gemini, ChatGPT, Copilot, Grok
Incumbent advantage is the prompt corpus, not a prettier dashboard.
SEO suites
Prompt research as the new keyword research.
- Entry
- $99/month per domain
- Engines
- ChatGPT, Google AI, Gemini, Perplexity
Fast follower. Engine coverage is thinner (no Claude/Copilot in the current toolkit).
SEO suites
Enterprise SEO parser for generative answers.
- Entry
- Not disclosed
- Customers
- ~2,400 (parent)
Enterprise SEO budget will absorb GEO as a line item before they buy a fourth dashboard.
SEO suites
Global enterprise SEO with AI-answer tracking.
- Entry
- Usage-based, not disclosed
- Engines
- ChatGPT, Perplexity, AIO
Same incumbent motion as BrightEdge: keep the account, add a module.
SEO suites
SE Ranking's AI visibility add-on.
- Entry
- From $99/month
- Engines
- AI Mode, AIO, Gemini, Perplexity, ChatGPT
Agency-grade SEO suite filling the $99 band.
SEO suites
Feeds AI-visibility data back into on-page content recommendations.
- Entry
- From $49/month; standalone from $158/month
- Engines
- ChatGPT, Perplexity, AI Mode, AIO, Gemini
The interesting incumbent twist: close the loop into the editor, not another report.
Vertical
Local / multi-location brand visibility in AI answers.
- Entry
- Enterprise early-bird, not disclosed
- Engines
- ChatGPT, Gemini, Perplexity
GEO for store networks is a different job than GEO for a SaaS homepage.
Vertical
Fortune 500 agentic marketing OS: prompt corpus → multi-model run → source diagnosis → action.
- Entry
- Quote / enterprise
- Engines
- ChatGPT, Gemini, AIO, Claude, Perplexity, Amazon Rufus
- Funding
- $68M claimed ($43M B, Apr 2026, Threshold + NEA)
- Customers
- Company-reported: Adidas, Amex, Hearst, LVMH, Ulta; ~10% of F500
The benchmark for governed, cross-functional AI-presence work. Not an SMB tracker.
Vertical
Infrastructure so products can be mentioned inside ChatGPT and other AI apps. YC S25.
- Entry
- Not disclosed
- Engines
- At least ChatGPT
- Funding
- $6.5M seed (Oct 2025)
GEO as a page the agent can use, not a report the marketer reads.