Agent Product News

Maps · Generative engine optimization

GEO

Updated 2026-09. Brief: GEO landscape, September 2026.

Optimize so ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and the rest mention, cite, or recommend the brand. The stack is racing from dashboards toward execution.

Full-stack

Profound

Only GEO unicorn so far. Monitoring plus agents that draft comparison and social content.

Entry
Not publicly tiered
Engines
ChatGPT, Perplexity, AIO, AI Mode, Gemini, Copilot, Claude, Grok, DeepSeek
Funding
~$155M; $1B valuation (Feb 2026 C, Lightspeed)
Customers
700+, including ~10% of the Fortune 500

Category proof that GEO can be a nine-figure company. Shopping mode is ChatGPT-only.

Monitor

Peec AI

Largest European pure-play. Measure and advise; will not write or ship content.

Entry
From $95/month
Engines
ChatGPT, AIO, AI Mode, Perplexity, Gemini, Copilot; add-on Claude/DeepSeek/Qwen/Grok
Funding
~$29M; $21M Series A Nov 2025 (Singular)
Customers
3,000+ (Zalando, Hugo Boss, Chanel)

Clear anti-position against full-stack. Shopping coverage is ChatGPT-only; Rufus still unconfirmed.

Monitor

Otterly.AI

Low-floor brand mention tracker.

Entry
From $29/month
Engines
ChatGPT, Perplexity, AIO, AI Mode, Gemini, Copilot, Claude

The floor of the category. Monitoring is no longer a moat.

Monitor

Rankscale

Broad-engine mention tracking for SMBs and agencies.

Entry
From $20/month
Engines
17+

Cheapest seat in the table. 17+ engines is the pitch.

Full-stack

AthenaHQ

YC W25 full-stack with a free tier.

Entry
Free; Starter $295/month
Engines
ChatGPT, Perplexity, AIO, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI
Funding
~$2.2M seed

Self-serve middle of the market — the bloodiest pricing band.

Full-stack

Scrunch AI

Agent Experience Platform: a structured site copy for AI crawlers, leaving the human site alone.

Entry
Growth $500/month
Engines
ChatGPT, Claude, Gemini, Perplexity, AI Mode, AIO, Meta AI
Funding
$26M cumulative ($15M A, Decibel, Jul 2025)

The interesting bet: don't GEO the human page; serve agents a different surface.

Full-stack

GetMint

Paris full-stack. Only one of the original three GEO names with Alexa for Shopping already in the $80 tier.

Entry
Starter $80/month; Growth $349/month
Engines
ChatGPT, Gemini, Perplexity, Claude, AIO, Alexa
Funding
€4M / ~$4.6M pre-seed (Dec 2025)

If the shopping map matters, GetMint is the GEO vendor that actually shipped Rufus/Alexa coverage.

Full-stack

Yolando

Competitive intelligence plus GEO, commercially launched Jan 2026.

Entry
Not disclosed
Engines
ChatGPT, Claude, Perplexity, Gemini
Funding
$8.5M cumulative (Drive Capital)

Aimed at B2B SaaS, services, and commerce rather than consumer brands.

SEO suites

Ahrefs Brand Radar

Zero-config brand queries on a 468M monthly prompt graph.

Entry
From $199/month
Engines
AIO, AI Mode, Perplexity, Gemini, ChatGPT, Copilot, Grok

Incumbent advantage is the prompt corpus, not a prettier dashboard.

SEO suites

Semrush AI Visibility

Prompt research as the new keyword research.

Entry
$99/month per domain
Engines
ChatGPT, Google AI, Gemini, Perplexity

Fast follower. Engine coverage is thinner (no Claude/Copilot in the current toolkit).

SEO suites

BrightEdge Generative Parser

Enterprise SEO parser for generative answers.

Entry
Not disclosed
Customers
~2,400 (parent)

Enterprise SEO budget will absorb GEO as a line item before they buy a fourth dashboard.

SEO suites

Conductor

Global enterprise SEO with AI-answer tracking.

Entry
Usage-based, not disclosed
Engines
ChatGPT, Perplexity, AIO

Same incumbent motion as BrightEdge: keep the account, add a module.

SEO suites

SE Visible

SE Ranking's AI visibility add-on.

Entry
From $99/month
Engines
AI Mode, AIO, Gemini, Perplexity, ChatGPT

Agency-grade SEO suite filling the $99 band.

SEO suites

Surfer SEO AI Tracker

Feeds AI-visibility data back into on-page content recommendations.

Entry
From $49/month; standalone from $158/month
Engines
ChatGPT, Perplexity, AI Mode, AIO, Gemini

The interesting incumbent twist: close the loop into the editor, not another report.

Vertical

Birdeye Search AI

Local / multi-location brand visibility in AI answers.

Entry
Enterprise early-bird, not disclosed
Engines
ChatGPT, Gemini, Perplexity

GEO for store networks is a different job than GEO for a SaaS homepage.

Vertical

Bluefish AI

Fortune 500 agentic marketing OS: prompt corpus → multi-model run → source diagnosis → action.

Entry
Quote / enterprise
Engines
ChatGPT, Gemini, AIO, Claude, Perplexity, Amazon Rufus
Funding
$68M claimed ($43M B, Apr 2026, Threshold + NEA)
Customers
Company-reported: Adidas, Amex, Hearst, LVMH, Ulta; ~10% of F500

The benchmark for governed, cross-functional AI-presence work. Not an SMB tracker.

Vertical

The Prompting Company

Infrastructure so products can be mentioned inside ChatGPT and other AI apps. YC S25.

Entry
Not disclosed
Engines
At least ChatGPT
Funding
$6.5M seed (Oct 2025)

GEO as a page the agent can use, not a report the marketer reads.