Briefs
The argument. Each one is tied to a map. Cards update in place; briefs stay dated so you can see what we believed when.
Chrome extensions sit on one pane of Meta Business Suite. Nothing in the store covers Messenger, Instagram DMs, Facebook comments, and Instagram comments at once. That job is an API platform.
Shared memory for people and agents — not a chatbot, not RAG, and not a Google product name.
Assistants kept discovery. Retailers kept checkout. The scarce asset is a clean, machine-readable feed — especially on Amazon, where there is still no official seller dashboard.
Generative engine optimization is real demand sitting on a noisy vendor market. The moat is moving off the mention tracker and onto content, feeds, and write-back — including shopping.