Maps
Who plays in the space. Cards update in place. The written take lives in Briefs. Commerce AI stays on the live desk; the other three are catalogs from September 2026 research.
Seventeen merchant-ops products across six billing models. Support, personalization, decision intel, AI visibility, pricing, platform agents.
Generative engine optimization. Monitoring, full-stack, SEO-suite modules, and enterprise / vertical plays — including Bluefish.
Protocols, shopping surfaces, and AI-visibility vendors. Discovery stayed. In-chat checkout did not.
Chrome extensions that sit inside Meta Business Suite versus API platforms that own the whole inbox.